As a wedding photographer there are some questions that you are likely to get asked time and again. If you are a newcomer to the game then you need to know what these questions are. This way you can properly prepare yourself and have your answers at the ready. Read on to find out what questions wedding photographers get asked most and how you can deal with them.
1. How much do you cost and what is included?
This is the first question your client’s are likely to want an answer to. Make sure you have a clear pricing structure. Some photographers choose to offer set packages while others opt for a more flexible approach. Whichever way you choose to offer your services, make sure that your clients and easily understand what they are getting and for what price.
There are several factors to consider when pricing a job:
- How long will you need to be on location? (hours required to shoot)
- How many images will you need to edit? (hours required for editing)
- What format will the images be supplied in? (Print / Digital)
- How far do you have to travel?
- How many consultation meetings will you be offering in the run up to the wedding?
- Will you be using a second shooter?
- Will you need to hire special equipment?
2. Have you shot at this wedding venue before?
As a wedding photographer you are taking on a huge responsibility every time you bring in a client. You are there to capture their special day and they want to trust that you will do it well. If you have shot at that particular venue before then your clients may relax a bit knowing that you are at least familiar with the location.
Become a resident photographer at one or a few wedding venues. This will take time to achieve but will guarantee a steady stream of work and take some of the pressure off you as a salesman. Once you have shot a few weddings at a particular location make sure you approach the events managers and offer to give them a good deal on future events.
3. Can we request particular images?
“Yes” is the answer to this question. It is by far one the questions that wedding photographers get asked most. To refuse this would be the same as refusing their business altogether. Make sure you know what your clients are expecting and offer up some ideas of your own to keep them engaged.
A few interesting photo ideas you can offer are:
- Bride getting ready
- Empty, fully dressed venue
- Photo of the invitation
- Photo of the cake
- The rings on a pillow or cloth
- Photo of the generations (Mother and Father, both sides and the bride and groom)
Obviously there are plenty of standard images that everyone will expect from the photographer. But make sure you throw in some slightly more unique ideas. This will get you noticed and reassure clients that you have a real passion for wedding photography.
4. How long will it take to receive our images?
Make sure you have a simple clean answer for this question. Explaining to your clients the ins and outs of image editing is likely to bore them silly. Don’t put ridiculous pressure on yourself to work to extremely tight timescales. In most cases wedding photographers will have a turnaround of about 3-6 weeks. Keep in mind that you could be shooting several weddings a week, so plan your timescales in accordance to the amount of work you want to take on.
5. Can we have a list of references?
If you have only just started out then this may be a difficult question to deal with. Wedding photographers are asked for references quite often and the more you can offer, the more likely your clients are to trust you.
If you haven’t shot any weddings of your own yet then you could offer to shoot you friends’ weddings for free. This way they can benefit from a huge cost saving and you can gain a solid reference.
Once you have got a few weddings under your belt this question will be much less of an issue. Just make sure that you always ask your clients for testimonials and for their permission to be used as references for future work.
6. What happens if you can’t make it?
This can be one of the hardest questions wedding photographers get asked. If you are a sole operator then the only answer you can really give is that you will let them know as far in advance as possible. Make some connections with other wedding photographers in your area. If you have a few you can call on in an emergency then at least you might be able to save the day if one of them can cover you.
In most cases wedding photographers operate with a second shooter. There are many young and capable photographers looking for work so get out there and find yourself a second shooter. This way you can tell your clients that in the worst case scenario, they will be able to cover for you.